David Leisch Joins Rogue Van Company as Director of Business Development

SAN DIEGO, CALIFORNIA - JUNE 6, 2025

Rogue Van Company Welcomes Industry Powerhouse David Leisch as Director of Business Development 

“Rogue is setting the standard for innovation in the custom adventure van industry, and I’m thrilled to be part of that journey," David said. 

Expertise in the Overland Space

Rogue Van Company, the trailblazing force in luxury van conversions and adventure vehicle innovation, is proud to announce the appointment of David Leisch as its new Director of Business Development. Formerly the Wholesale Director for Owl Vans, Leisch joins Rogue at a pivotal time of growth and expansion for the company.

 

With a reputation as one of the most connected and driven figures in the overland space, Leisch will spearhead strategic partnerships, open new trade channels, and help guide Rogue's bold trajectory across new product categories and markets. His appointment marks a major milestone in Rogue's evolution from a respected upfitter to a full-fledged adventure vehicle dealership and brand ecosystem.

 

"David is the hub of the van industry and we are incredibly fortunate and excited to have him," said Santiago Fileta, CEO of Rogue Van Company. "He's loud, he's fun, and he's absolutley brillant. Love him or hate him - he's here to stay, and we could not be happier." 

Growth and Innovation

Leisch's hiring follows the announcement of Rogue's new 24,000 sq. ft. dealership, showroom, and install center located at 6110 Corte Del Cedro in Carlsbad, California, directly across from Palomar Airport. This landmark facility cements Rogue's position as the premier destination for luxury adventure vehicles in Southern California. 

 

Already known for redefining the industry with standout programs like the Gold Label Series - which has produced iconic builds like the Rob Machado Rogue Wave and the Abbe Minor x Rogue Luna Collaboration - Rogue is now expanding into the truck camper segment. Rogue will also be retailing a diverse mix of vehicles, from high-end Sprinters to expedition trucks, uniting craftsmanship and innovation under one roof. 

 

"Rogue is not just building vehicles. We're building a movement," said Fileta. "And with David on board, that movement just got a hell of a lot louder-and smarter."

 

 

About Rogue Van Company

Rogue Van Company is a Mercedes-Benz Expert Upfitter and RVIA-certified builder of premium adventure vehicles based in Southern California. Renowned for its striking design language, innovative power systems, and industry first collaborations, Rogue continues to break convention in the vanlife and overland markets with an unwavering focus on quality, creativity, and community.